/ App Development / Interaction Design / UX Design
Fractal
Client
Fractal Architecture
Technologies
React, Java, Swift, Figma
Services
/ App Development / Interaction Design / UX Design
Elevate Fractal's brand identity through a visually captivating and interactive digital experience. Craft a robust brand platform that seamlessly showcases our groundbreaking Real Estate solutions and their transformative impact across industries.
By blending innovative design, cutting-edge technology, and a user-centric approach, we will establish Homeplus as a leader in the Real Estate field and inspire confidence in our potential clients.
/ THe problem
Fractal, a newly established brand, aims to revolutionize the home decor industry by offering a unique blend of Scandinavian minimalism and traditional craftsmanship. The brand's core values revolve around sustainability, quality, and cultural heritage.
However, Fractal faces the challenge of establishing a strong brand identity that resonates with a global audience while maintaining its Scandinavian roots.
/ The Challenge
/ The solution
Zucko Studio proposes a branding, graphic design, and art direction project that addresses these challenges. The solution involves:
Creating a cohesive brand identity: Developing a distinctive logo, color palette, and typography that reflect Fractal's unique blend of Scandinavian influences.
Designing visually appealing product packaging: Creating packaging that not only protects the products but also serves as a marketing tool, showcasing the brand's aesthetic and values.
Developing marketing collateral: Designing brochures, catalogs, and other marketing materials that effectively communicate Fractal's brand story and product offerings to potential customers.
Curating a brand experience: Creating a consistent brand experience across all touchpoints, from the website and social media to in-store displays and customer interactions.
Collaborating with Scandinavian artisans: Partnering with local artisans to ensure that the brand's products authentically represent Scandinavian craftsmanship and support the local economy.
By implementing these strategies, Zucko Studio aims to establish Fractal as a leading brand in the home decor industry, recognized for its innovative design, commitment to sustainability, and celebration of Scandinavian heritage.
