/ Branding / Photography / SMD
Podium AW23
Client
French Fashion Week
Technologies
Illustrator / InDesign / After Effects / Photoshop
Services
/ Branding / Photography / SMD
French Fashion Week, a biennial event held in Paris, is a prestigious platform that brings together the world's most renowned fashion designers, models, and industry professionals.
This prestigious event showcases the latest trends in haute couture, prêt-à-porter, and accessories. It is a celebration of creativity, artistry, and the timeless allure of French fashion.
/ THe problem
Limited Accessibility: French Fashion Week, while a global event, has traditionally been inaccessible to many due to the high cost of attendance, language barriers, and limited online presence.
Lack of Inclusivity: The fashion industry has often been criticized for its lack of diversity and inclusivity. French Fashion Week, while making strides, still faces challenges in representing a wide range of body types, cultures, and ethnicities.
Environmental Impact: The fashion industry's environmental footprint is significant, with issues such as waste, pollution, and unsustainable practices. French Fashion Week needs to address these concerns and promote sustainable fashion.
/ The Challenge
/ The solution
Digital Transformation: Implement a robust digital platform that allows for virtual attendance, live streaming of shows, and on-demand content.
Inclusivity Initiatives: Partner with organizations that promote diversity and inclusivity in the fashion industry to ensure that French Fashion Week represents a wide range of perspectives.
Sustainable Fashion Initiatives: Promote sustainable fashion practices through initiatives such as eco-friendly materials, ethical production, and waste reduction programs.
Global Partnerships: Collaborate with international fashion councils and organizations to expand the reach of French Fashion Week and foster global exchange.
